It’s no secret the UK is the original home of sports betting, with a long tradition that dates back to early days of horse racing. Sports betting is incredibly popular since we are hosting one of the best football leagues in the world, and there’s no shortage of betting options to place your money on. Betting offers in UK range from free bets to deposit bonuses, enhanced odds, acca bonuses and a lot of other things that a British punter loves.
The vast majority of betting offers are focused on association football, since most punters in UK are crazy for Barclays Premier League as well as the national team. There are also many offers for horse racing, golf, rugby, tennis and other sports, but football is the star of the show.
Free bets can have one of two forms. One is where you get your stake back in form of a token only if your first bet loses, and the other is where you get a free bet equivalent to the value of your first bet regardless of the outcome. In both cases, the free bet token won’t be part of returns. If you bet a £25 free bet token on odds 1/2, you’ll have 12.50 on your account, not 37.50. Despite this always being a minimal amount of money, with an even more minimal return, British punters enjoy this as it allows them to place one free bet on some larger odds such as 7/1. See all matched free bet offers and no lose free bet offers.
One of the most innovative forms of a welcome offer are enhanced odds for some popular event. For example, a bookmaker may offer odds 40/1 on England to beat Costa Rica. Most punters will go “whaaat???” and register with the said bookmaker, though this is just a free bet in disguise, and stakes are usually limited to £5. There’s nothing wrong with this type of offer, it’s actually one of the best, with the best value.
Deposit bonuses aren’t very popular in the UK and most British bookmakers don’t even offer them. Even those bookmakers that are not British but are just present on the British market will also steer towards free bets, as that’s what punters want.
Accumulator bonuses, or acca bonuses for short, are much more serious bonuses than those you can claim only once and win a few quid after signing up. You can claim acca bonuses anytime, unlimited times, and the bonuses can be substantial, even 50% or 100% increased odds on your acca ticket. Acca bonuses are usually league-specific, and different bookmakers will have different rules. See all acca bonuses here
Mobile and live betting bonuses
Some bookmakers will give a separate bonus for betting on mobile or for live betting, and you can claim them despite already being a customer and despite already using the welcome offer. This is a nice way to get some extra money just for accessing the bookmaker on your mobile and perhaps for placing some live bets. See all mobile betting bonuses here
To conclude, there’s no shortage of creativity on the British market when it comes to various perks the players get at different bookmakers. Brands compete to get the highly valued British punter through the door, and therefore punters in the UK are definitely spoiled for choice.